What is a franchise?

Starting a franchise can often be daunting to people due to the terminology and jargon.

We always make a conscious effort to cut through the jargon, ensuring that people interested in franchising with us are fully informed. Commonly, many people simply want to ask “what is a franchise?” – either wanting to understand the business model itself or understand the associated terminology. Therefore, we have put together this guide to help you understand the concept.

Firstly, a franchise is a business model in which an individual starts a business alongside an already established company. The established company (known as the franchisor) acts as a parent company, providing the individual (known as the franchisee) with their brand, products/services as well as supporting them operationally. Effectively, instead of starting a business alone, you start a new business as part of an existing company – being your own boss but with added support.

Secondly, the business model introduces terminology which may seem confusing at first. Terms such as franchisee and franchisor. See below for examples of definitions:

What is a franchisee? A franchisee is an individual who purchases the right to operate the franchise under the franchisor’s name and business model – effectively a franchisee is the MD of a franchise.

What is a franchisor? A franchisor refers to the company that allows the franchisee to use its brand, products and processes when running a business – effectively a franchisor is the parent company of a franchise.

What are the advantages of franchising?

There are several features of franchising that make the business model a very appealing opportunity to driven entrepreneurial people. These features mainly result in franchising proving less risky than opening a start up, such as:

  • Proven business model: A franchisor will be looking to franchise when their business model has ensured they have grown and are profitable. Franchising will be a way for them to work with like minded individuals and grow the brand to new regions.

  • Established brand: The franchisor has already built an established, well know and potentially much loved brand. Therefore, attracting customers from the start is entirely plausible.

  • Easier to finance: Banks believe in the potential of franchises, as a result they are more willing to lend money to franchisees than they are to start up ventures.

  • Pre-existing success stories: Other franchisees in the brand will be able to share their stories with you – showing you what has worked for them.

Overall, be your own boss – but with the additional support of your franchisor.

What is a Just Shutters Franchise?

Just Shutters are thrilled to be offering many new territories that require the right person to take them on and start their own franchise! Our package is truly unique, with each opportunity starting at £25,000+ VAT. This will be inclusive of:

  • a Just Shutters branded van

  • training and seminars

  • trading samples and sales pack

  • tools required to design and install

  • an industry leading marketing and website package.

Furthermore, a Just Shutters franchise is very cash positive. As a result, you will have a healthy cash flow very quickly after launch – for more information on our package click here. Also, click here to see our availability of opportunities across the UK.

Contact Just Shutters and start your Shutter Franchise success story on 01202 233744.

They are on hand to answer any questions you may have, and help you start your success story with Just Shutters! Alternatively, click here to get in touch.

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