Originally published 2012
Just Shutters’ impressive new 6m x 4m exhibition stand helped to attract a healthy stream of visitors at the Ideal Home Show at Christmas, which took place at Earl’s Court in London in mid November.
“We were so excited to be part of the show,” said Just Shutters founder Chris Rocker. “It’s the first time we’ve exhibited at this amazing event and we put in a huge number of hours to make sure the stand was ready in time.”
“It provides a truly superb showcase for the whole range of shutters we offer, which enables visitors to see the quality of the products at very close quarters. All our shutters are made to measure and can be finished to any colour, with a wide range of coatings and extras.”
Chris designed the stand with a little help from his friends on the Just Shutters franchise support team – wife Helen, Martin, Gemma and Zydrune. The stand was dressed using items from the Lexington Christmas range, while the beautiful floor was painted with Farrow and Ball paints. The walls were dressed with Piet Hein Eek wallpaper.
“We knew the show was going to be busy, with many stands all vying for attention, so we had to make sure ours had a lot of visual impact,” said Chris. “It was also important to make sure the extremely high quality of our products was reflected by the stand. The ultimate aim, of course, is to increase interest and drive sales for members of our network, who all came long to be on the stand and meet people. I always enjoy having everyone meet up.
“The time we spent at Ideal Home Show was excellent, but the great thing is we now have the stand for future use at other shows and events and we believe it will be a great way to help market the Just Shutters brand for the benefit of all our franchisees. That’s what makes the investment really worthwhile.”
UPDATE 2015: Just Shutters continues to support franchisees with exhibitions in their local areas, our wealth of exhibition experience as well as our stunning trailers provide franchisees with this fantastic marketing opportunity. Learn more about our franchise package.