Just Shutters beautiful new adverts hit TV screens this week.
Our fabulous new adverts were scripted by Charlotte Fantelli, Just Shutters Marketing Manager, (who also happens to be an experienced film producer) and created with all our in-house team along with the help of the wonderful Black Flag TV Ltd, located at Shepparton Studios.
The adverts themselves describe why our wonderful products are not JUST shutters, they are of course a whole lot more. They combine beautiful shots of our own installations alongside a sumptuous voice over not dissimilar to the Marks and Spencer’s Christmas advert.
We show the audience that from ‘your Sunday Morning lie in’ to ‘the perfect end to a great night,’ shutters are not JUST a window covering, they offer a change in lifestyle. We highlight that we are in fact JUST shutters, a play on words we are delighted with.
Charlotte Fantelli says ‘from a marketing point of view we say our name four times in one advert which will stick in people’s minds, while from the customer’s point of view it allows you to see some of the many wonderful benefits of shutters, not JUST their looks and practicality - but a complete lifestyle you may not have thought of before. We have combined brand recognition tactics with a genuine message and striking images’
She adds ‘seeing ourselves beside the biggest names in commerce, between television shows such as Game of Thrones and The Black List has always been a goal for us and one we are delighted to see fulfilled.’
Chris Rocker, Founder says ‘we are very happy with our adverts, the team has worked very hard and we are excited to see the results of our first ever television campaign.’
While Simon Osterloh, Managing Director adds ‘This is a great step for Just Shutters and gives our franchisees even more of a platform. Advertising on television nowadays is very different and allows us to add regions in to our campaigns when they are covered by a new franchisee - so, if you have not seen our adverts it means you have an opportunity to start a franchise in your area and see your own business on TV!’